Photo by Paulius Gasiunas
The fashion created by the duo of Aleksandras Pogrebnojus and Vida Simanavičiūtė stands out in the context of European fashion. A&V is a non-commercial brand representing intellectual fashion that attracts customers who value unique clothes and accessories. A&V fashions conistently pique the interests of international fashion media and niche market buyers and agents.
A&V presents new collections twice a year at their personal shows in Lithuania as well as at fashion weeks and design exhibitions in Russia, France, Japan and Austria. Original clothes and accessories by A&V have been deservedly featured on the covers or fashion pages of Vogue Russia, Vogue Japan, Harper's Bazaar, Elle, L'Officiel and other famous magazines.
The work of A&V didn't go unnoticed by the unique, world-wide popular fashion album Young European Fashion Designers: Aleksandras Pogrebnojus and Vida Simanavičiūtė were the only Lithuanian designers to represent their country's fashion in the European fashion review.
The authentic signature style of A&V is the combination of Lithuanian heritage and global trends, meticulous design, professionalism and snappy criticism of modern values, finesse and reserved boldness. These designers believe that long-lasting values and the modern form of their presentation is the road to the future of contemporary fashion.
The aesthetics of A&V work does not submit to the presumptuousness of short-term trends, but is consistently developed following clear values and goals. When creating their collections, designers primarily focus on functionality, quality, aesthetics and comfort and the additional semantic meanings that are the favoured object of discussions of fashion reviewers and journalists. Intellectual irony and playfulness poke fun at modern stereotypes prompting unique discussioins and nostalgic cravings for true values of days gone by.
The A&V Accessories line (handbags, footwear, belts, hats, caps, etc.) follows all the modern fashion market trends fashion market, except those of mass production and wide-spread commercialilsm. This exception exists to maintain high quality brand integrity, authenticity and exceptionality. Ageless design and meticulous manual work combined with modern technology combines to produce high-quality timeless items. A&V accessories are essential in forming strong individual style. Each item is intended for extraordinary, talented personalities rather than empty, generic images.